Ireland Craft Beverages (ICB) was established in 2014 to accelerate the gap in bringing a true taste of rural Ireland, to the world. Many local Irish producers within our portfolio showcase a unique and brilliant style of brewing, alongside a great Irish heritage in their techniques. Being able to demonstrate uniqueness and authenticity is what sets Irish beverages apart from the rest.
The team at ICB had a vision, to be able to reveal everything that a consumer would want to know about the beer they were drinking, its ingredients and its brewing methods.
Downstream beer soon became a collaborative brewing project utilizing the most relevant cutting-edge technologies to allow consumers to verify the processes behind each brew. This lead to a world first, a new brand of beer that would be placed on a blockchain and enable consumers to fully trace the beer's ingredients from the source.
Each bottle or can of Downstream is uniquely marked and authenticated, allowing full traceability of every bottle through the brewery and the supplier network to the consumer.
Customers simply scan a QR Smart Code on the label of the beer to be taken to an online experience that allows them to verify every beer we produce. The latest Global Product Authentication Service (GPAS) allows the consumer to access information on the premium raw materials – malt, hops, yeast and water – used to produce each Downstream beer style, revealing more traceability behind the brew process.
By scanning the QR we reveal to you, the authenticity behind the brew from barley to bottle, so you know for certain that what you’re drinking doesn’t just taste fantastic, but is real, honest to goodness craft beer.
Downstream has pushed other producers to give consumers the level of transparency they deserve and will continue to strive in pushing the boundaries on trust through traceability in all new products we produce.